The Korean Business Research Institute just released this month’s branding reputation for male K-pop idol groups!
The rankings were determined through an analysis of consumer participation, media coverage, interaction, and community indices of various groups of boys using big data collected from December 9, 2020 to January 9, 2021.
Bts topped the list for the 32nd time in a row and achieved a brand reputation index of 18,656,046. High-ranking phrases in the group’s keyword analysis included “Billboard,” “dynamite“ And “Map of the Soul” while their highest terms included “Record”, “Dominate”, and “Chosen”. BTS’s positive-negativity analysis also found 80.45 percent positive responses.
NCT stayed in second place for the fourth consecutive month and had a brand reputation index of 5,115,736 in January.
SEVENTEEN maintained its position in third place with a brand reputation index of 4,613,058, a 28.06 percent increase in their score since December.
After all, EXO and The boyz rounded off the top 5 of the month in fourth and fifth place.
Check out the top 30 for this month below!
Quiz: Kpop: How Much Do You Know?
Top 30 male K-pop idol groups in January
1. Bts
2. NCT
3. SEVENTEEN
4. EXO
5. THE BOYZ
6. Got7
7. SHINee
8. Super junior
9. MONSTA X
10. NU’EST
11. TXT
12. Stray Kids
13. TREASURE
14. ASTRO
15. ATEEZ
16. INFINITE
17. CRAVITY
18. BIG BANG
19. ONF
20. VIXX
21. Block B
22. Golden child
23. WINNER
24. BTOB
25. TVXQ
26. TOO
27. VICTON
28. PENTAGON
29. AB6IX
30. SF9
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